In Los Angeles, David Yurman and Michael B. Jordan Unveiled the Brand’s First High-Jewelry Men’s Collection
On Tuesday night in Los Angeles, between the height of awards season and the incoming frenzy that is fashion month, Evan Yurman—of the staple luxury jewelry house and son of David Yurman—personally invited friends to join him in celebrating the launch of the brand’s first-ever high jewelry collection for men.
The collection, which Yurman says is over five years in the making, comes alongside a Tyler Mitchell-shot and Jason Bolden-styled campaign, fronted by Michael B. Jordan, who joined Evan in hosting the moonlit dinner.
The famously architectural John Sowden House marked the night’s location; its center pool covered for the evening to make way for two long tables set with candles and ivory floral arrangements. Around its perimeter, set in between each of the property’s cobblestone columns, pieces from the 30-piece collection were shown from inside glass cases—a geometric-shaped sapphire link bracelet here, diamond cuff links there.
Live music played on throughout a cocktail hour as guests such as Barry Keoghan, Glen Powell, Chace Crawford, Brooklyn Beckham and Nicola Peltz Beckham, and Diplo arrived, each first greeted with an assortment of hors d'oeuvre’s including chicken skewers and duck meatballs, before later finding their seats. Then, ahead of the first course, Yamayuki’ tuna topped with caviar (courtesy of Jordan’s friend and go-to chef Brian Matthew, whose private dining concept, Shoku, operated on a referral-only basis), there were a few words from Yurman and Jordan both.
“The attention to detail Evan put into this collection, I felt, really spoke to me,” Jordan told his guests. “The fact that I get to be the face of this collection means a lot to me.”
Yurman later joined in, turning to Jordan. “It’s not every day that we get to say that we get to work with great people.” He went on, “You could say we’re here to look at beautiful jewelry and celebrate the launch of a collection of pieces … But this is really a celebration of creativity.”