3 New Makeup and Skin Care Launches Vogue’s Beauty Editor Wants You to Know About

The Best New Beauty Products Actually Worth Trying According to Vogues Beauty Editor

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In the world of cosmetics, there’s always a handful of new beauty products to unearth. With reformulated classics, just-discovered ingredients, and high-tech tools released each month, understanding what to stock your vanity with can feel confusing. To help inform your buy, here, we take a look at the new beauty arrivals worth knowing—and shopping.

2024 beauty is off to a fun—but practical—start. The launches thus far feed our beauty cravings with food-inspired products that can easily be supplemented into any regimen. For example, Hailey Bieber’s Rhode team has debuted not only a phone case holder for its cult-favorite lip treatments (British Vogue’s Julia Hobbs took it for a spin on TikTok), but also an excellent pineapple-enriched cleanser that fits well into the brand’s existing lineup of skin essentials. On makeup, Milk’s jelly tint is a fresh take on the lip and cheek stain—rising to popularity, in part, because it looks good enough to eat. (Disclaimer: It is not edible!) Speaking of food, Ilia’s face milk is a lightweight moisturizer (or hydrating essence, if you will) that delivers the natural, enviable glow the brand is known to achieve. Whether you’re fond of food-as-beauty trends or not, all of these can prove effective in your routine. Read on to learn why they’re some of the leading beauty launches of the year so far.

Our Top Picks

Rhode Pineapple Refresh The Daily Cleanser

Photo: Courtesy of Rhode
Photo: Courtesy of Rhode

Rhode

Pineapple Refresh The Daily Cleanser

  • Why We Love It: Oh, Hailey Bieber, you’ve done it again. I’ve said this on numerous occasions, but Rhode seems to keep launching hit after hit. This time, it’s an expansion to its skin care range with a covetable cleanser. When I interviewed Bieber last summer for the Glazing Milk launch, she emphasized wanting to create “essentials you can keep coming back to,” so it’s honestly no surprise to learn that she’d been cooking up a cleanser you can use every day.
  • What It Is: Described as a “balm-to-lather” daily cleanser, this is packed with nourishing, calming, and gentle exfoliant ingredients to wipe away impurities and leave skin feeling fresh. 
  • Editor’s Experience: In the growing world of celebrity beauty products, aside from efficacy, I think it’s Rhode’s approachability that makes people reach for its solutions again and again. The entry to the brand might just be Bieber, but once you try them, you’re likely to become hooked, which is basically what happened for me when I first tested a lab sample of the Pineapple Refresh. This cleanser works similar to a cleansing balm; it arrives out of the tube in a bright, golden balm that quickly lathers into a soft foam with water. I do not wash my face in the morning, so I focused my trial at night—oftentimes, after makeup wear. The balm texture helps lift all traces of dirt, excess oil, sunscreen, and makeup away in one go. But if you’ve done, say, a full glam, you might want to double cleanse. Pineapple Refresh is not the type of cleanser that leaves skin feeling taut once washed off, but that is a good thing. You want skin to always feel soft, smooth, and hydrated after each step—setting the stage for whatever is to follow.
  • Key Ingredients: Polyglutamic acid (PGA), green tea extract, pineapple enzyme
  • Who It’s For: This is an excellent daily cleanser for anyone. I’d especially recommend it to anyone with dry skin, as it does not strip away your skin’s natural oils, and it locks in moisture via the featured PGA (an ingredient great at keeping skin hydrated and plump).

Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

Photo: Courtesy of Milk Makeup
Photo: Courtesy of Milk Makeup

Milk Makeup

Cooling Water Jelly Tint Lip + Cheek Blush Stain

  • Why We Love It: When I said earlier that 2024 was off to a fun start, I was really hinting to Milk Makeup’s latest launch, which is a fresh take on blush that’s already reached virality—in part, because it looks like you should eat it. (So much so that the brand has had to put a disclaimer on the site that reads: “This product is not edible. Do not eat.”) And no, while being buzzed about it does not make it worth adding to cart, this is actually really, really good at adding a vibrant pop of color to the cheeks or lips. 
  • What It Is: Described as a “sheer lip and cheek stain,” this Milk Makeup tint adds a yummy, just-bitten, fruit-like color wherever placed. There are four shades to choose from: Splash (a berry hue), Spritz (a coral hue), Chill (a cherry red hue), and Burst (a poppy pink hue). Each of which is deposited via 90% natural, jelly tube. Using it is as simple as gliding it wherever you’d like color.
  • Editor’s Experience: I was first introduced to the tint at a dinner with the brand as Milk Makeup cofounder Zanna Roberts Rassi gave a room full of editors a preview. At first glance, I was in awe of it’s texture—I hadn’t seen anything like it. It literally looks like someone bottled Jell-O. I swatched the shade Burst across my hand and was surprised again—not just by its cooling sensation, but by how much pigment was delivered from a single swipe. (Especially as a Black woman, sometimes you need to layer on additional product for the full color to appear). The next day I decided to give them a proper try in my makeup routine. It’s best to apply the stain directly to the skin and then blend with a brush or sponge. I’d recommended working in sections, as the product dries down quickly. A major win for this tint is that, like a stain, the color does not budge for hours, so it’s great for longwear. My only callout is that, because it’s water-based, you likely won’t want to apply it on top of, say, your foundation and bronzer. That said, the underpainting technique worked best for me—applying the stain below my tinted moisturizer or foundation for a soft skin-like blush look. 
  • Key Ingredients: Collagen, aloe, seawater, glycerin, allantoin
  • Who It’s For: This is for the blush lovers! I’ve been telling people that this tint is great for someone who wants an easy-to-use multipurpose blush that doubles as a lip product. 

Ilia The Base Face Milk

Photo: Courtesy of Ilia
Photo: Courtesy of Ilia

Ilia

The Base Face Milk

  • Why We Love It: The best face moisturizers are not the only way to create a hydrated and glowing complexion. Any skin expert will emphasize the importance of sandwiching conditioning salves in between cleanser and face cream. While your favorite hyaluronic acid can surely boost your skin’s water-retention abilities, you might still be craving a different solution. That’s why I highly recommend a hydrating toner or essence; specifically, the Ilia face milk.
  • What It Is: Described as a sort of facial essence meets lightweight moisturizer, this is designed to quench thirsty skin without weighing it down. The formula boasts hydrating, soothing, and skin strengthening benefits, so it’s excellent for anyone interested in skin barrier repair. 
  • Editor’s Experience: Of all the launches I’ve tested this year, Ilia’s The Base Face Milk is the one I’ve used the most. What I find most compelling about this is its versatility. I am a toner and essence fanatic, so I try basically any of them that hit the beauty closet. This one toys the line between silky essence and serum-like moisturizer so perfectly that I’ve been able to use it on its own when my skin is on the oilier, dewier side (in lieu of face cream). When winter dryness (or dry office air) gets my skin down, I use this as a step between my hyaluronic acid and face cream. It sinks well into the skin (a little goes a long way), so I can trust it to layer well with other products. On most days I use it in my morning and nighttime regimes, leaving my skin feeling plump, smooth, and bouncy each time.
  • Key Ingredients: Hyaluronic acid, microalgae extract, prickly pear flower extract, Ilia’s barrier renewal complex (a blend of lipids, fatty acids, and sterols)
  • Who It’s For: I’d go as far as saying that this is for anyone; the aforementioned ingredients will do any skin type good. Plus, it’s clean and formulated to be incredibly soothing (one of its benefits is alleviating redness), so it’s also excellent for sensitive and reactive skin.

Want to learn about more new beauty products? Read last month’s picks below.


Briogeo Scalp Revival Rosemary Pre-Wash Scalp and Hair Oil

Courtesy of Briogeo

Briogeo

Scalp Revival Rosemary Pre-Wash Scalp and Hair Oil

  • Why We Love It: We’re big rosemary oil fans here; the ingredient rose to prominence in 2023 for its ability to boost circulation, improve hair health, and promote growth. So, it’s no surprise Briogeo decided to lead its new moisturizing treatment with the restorative ingredient.
  • The Results: Briogeo likens this oil as slugging for your hair—locking in moisture to the scalp and strands. At night, or before shampoo, lather this lightweight blend of rosemary oil, castor oil, biotin, and bisabolol from root to tip to strengthen the hair follicle, soothe irritated scalps, and replenish moisture to the hair shaft.
  • My Experience: As someone with dry hair, I’ve developed quite a penchant for pre-wash treatments. Oils provide a protective layer to my hair before shampooing so my hair isn’t stripped of its natural nutrients. After removing my braids, let’s just say I was very eager to try this. As instructed, I put my hair into sections and applied directly to my scalp. The nozzle applicator is genius here; and because the oil is virtually weightless, the formula comes out quite easily. (Even better, you actually have to squeeze the bottle for the product to disperse, meaning it does not leak everywhere while holding it upside down.) My hair felt soft immediately after massaging it on, and somehow even softer after washing it out. The biggest benefit in my opinion is my hair detangled with ease, meaning I also had less breakage that I usually do following protective styling. I’m genuinely hooked!
  • Key Ingredients: Rosemary oil, castor oil, biotin, bisabolol, grape seed oil, coconut oil, ceramides
  • Who It’s For: I’d go as far as saying this Briogeo oil is for anyone, considering any hair type would benefit from a soothed scalp and strong strands. Plus, it’s a rinse out treatment so there’s no cautions around it weighing your hair down.
  • How to Use: Emphasis on the “pre-wash” callout—apply this oil directly to your scalp and work from roots to ends. After a gentle scalp massage, leave on for ten minutes then wash and condition your hair as normal.

Living Proof Clarifying Detox Shampoo

Photo: Courtesy of Living Proof

Living Proof

Clarifying Detox Shampoo

  • Why We Love It: Clarifying shampoo is not like your regular shampoo; it’s sort of like a hair reset—formulated with powerful surfactants to lift away dirt, oil, and impurities from the hair shaft and scalp. As you can imagine, a successful wash sets the stage for healthier, fortified hair.
  • The Results: Living Proof’s new intelligent formula uses magnetic polymers to attract buildup (like a magnet!); surfactants and chelating agents to remove traces of pollution, oils, and minerals, alongside activated charcoal for a deep clean.
  • My Experience: Part of my post-protective style regimen is removing all the excess gunk with a clarifying shampoo. Truly, the Living Proof Clarifying Detox Shampoo could not have arrived at a better time. Following my trial of the aforementioned Briogeo oil, I lathered a generous amount of this Living Proof shampoo to my mane—working it into soapy suds easily. Typically, I find that a general clarifying shampoo requires two passes to remove all the product buildup but this left my hair squeaky clean after one wash. I’m still shocked that I didn’t need to follow it with my regular shampoo. Plus, my hair still felt soft even before conditioning. This is likely due in part to the Briogeo pre-wash, but more so because this is a creamy formula that does well for hair’s moisture levels.
  • Key Ingredients: Activated charcoal, magnetic polymer, a gentle surfactant blend, a naturally-derived chelating agent
  • Who It’s For: This shampoo is for anyone who wants squeaky clean hair—especially to remove any excess product buildup following heavy styling or protective styles.
  • How to Use: Living Proof recommends using this in place of your regular shampoo. Once lathered, let the product sit on the hair for 1-2 minutes before rinsing. Follow with a conditioner or mask.

Peace Out Skincare Early Stage Acne Dots

Courtesy of Peace Out Skincare

Peace Out Skincare

Early Stage Acne Dots

  • Why We Love It: Putting a pimple patch on a zit at night to remove it in the morning with no improvement in the pimple’s size is such a bummer! I’m sure we all can relate to that. What I’ve realized, and perhaps I am simply late to this knowledge, but traditional pimple patches only work when a zit is more formed (think: a white head or black head has already reared its ugly head). So, when I was introduced to Peace Out Skincare’s Early Stage Acne Dots, I was intrigued. But what does that even mean? Here’s how the brand describes it: “An acne-fighting pimple patch designed to tackle early-stage breakouts.”
  • How It Works: The set features eight acne dots—likely larger in size than you’d expect. Each hydrocolloid dot features 430 self-dissolving microneedles that deliver acne-fighting ingredients. There is 2% salicylic acid—an ingredient renowned for its ability to dig deep into pores. Then, there’s succinic acid that also helps unclog pores, but works to limit excess oils overall. These are bolstered by niacinamide which helps strengthen the skin barrier and fade dark spots.
  • My Experience: Actually using the dots is simple; though, I was surprised to sort of feel the microneedles pressing into my skin. Not painful by any means, but an interesting sensation to put that sort of pressure on an active breakout. The dots do not budge once in place, even when I applied my skin care products around it. I’ve been getting a lot of forehead breakouts lately which typically have a four day life cycle from start to finish; but when I used this, that timeline was cut in half. Say I felt a pimple arising on Monday, I’d apply it at night and by Wednesday AM, the zit would be gone. Pretty impressive if you ask me. I have one acne dot left, and I will 100% be stocking up on these this year.
  • Key Ingredients: 2% salicylic acid, niacinamide, succinic acid, mandelic acid
  • Who It’s For: Anyone with acne will love these dots, truly.
  • How to Use: Use these dots similarly to a traditional pimple patch—placing it directly atop a zit. Remember: having clean, dry skin is key. For this one, press the dot on your breakout and hold down for 20 seconds to activate the treatment and ensure it stays in place. Peace Out recommends wearing the patch for at least 6 hours, and repeat every two days or so until the bump goes away.

Balmain Hair Hair Perfume

Courtesy of Balmain Hair

Balmain Hair

Ginger 1974 Hair Perfume

  • Why We Love It: Is hair perfume the next big thing? Hair care treatments and tools have been on the rise for a bit now; just think about it: nearly everyone you know is somehow on a quest to have healthier, thicker, shinier hair these days—or at least hoping to achieve a bouncier blowout. Speaking of, thanks to innovations in hot tools—heat styling is more integral in our routines than ever. That said, whether to stave off that tell-tale “heat” smell or just a subtle finishing touch to the hair you’ve been working so hard on, we are not surprised searches for “hair perfume” are up 49% versus last year. The latest—and arguably, the most luxurious is this trio of perfumes by Balmain Hair.
  • The Inspiration: Crafted by perfumer Cécile Zarokianunder, these scents join the label’s Heritage 1974 collection in celebration of Balmain Hair’s 50th anniversary. The idea? “What distinguishes Hair Perfumes is their distinctive formulation—non-greasy, suitable for all hair types, and a departure from heavy, sticky sprays,” Balmain Hair says in a press release. “They offer enduring, long-lasting scents, while simultaneously enriching the hair with natural ingredients like Silk Protein and Argan Elixir for a soft, healthy feel and look.”
  • The Scents: First is Ginger 1974, a warm and complex scent brought to life through notes of spicy ginger, bergamot, fir balsam, gourmand, suede, and white musk—inspired by Balmain’s signature, powerful silhouette. Second is Cardamom 1974 which the label describes as mysterious and sensual, blending warm and sweet notes of cardamom, bergamot, blackcurrant, rose, vanilla, and lemon; the most energizing of the bunch. Last is Vetiver 1974. Think of this as bright, fresh, and almost masculine. Woody notes of vetiver, cedarwood, and balsam opposes orange, black pepper, vanilla, amber, and Lily of the valley to create a scent representative of the Balmain ethos.
  • Who It’s For: Someone who wants a lasting fragrance, a perfume lover, or that person who just wants to get ahead of the trends (expect to see a lot of hair perfumes this year!).
  • How to Use: Like any perfume or cologne, there is not a science to applying. Spray directly onto the hair as you see fit; feel free to brush through to work the scent across your entire mane. The scents are rather rich, so you’ll likely only need two to three sprays to leave a lasting impression.

Topicals Slick Salve Mint Lip Balm

Courtesy of Topicals

Topicals

Slick Salve Mint Lip Balm

  • Why We Love It: If you’ve been reading this beauty new arrivals column for a while now you’ve probably noticed there’s been lip balm (for what it’s worth, I use the term “balm” inclusive of glosses, tints, and oils) in every iteration of this series. And it’s not just because I’m a huge lip gloss fan, but because there are so many formulas hitting the market these days. I only say that to one, emphasize that I am a sort of lip balm connoisseur and two, that I know what takes a balm from good to great. That’s why, I’m delighted to introduce you to Topicals Slick Salve.
  • The Results: What makes a great lip balm you ask? It should at the very least provide adequate hydration—quelling dryness, flakiness, and cracks instantly and in the long term. (By this, I mean that some lip products seem to be good upon first application; but with consistent use, you’ll find that your lips seem to become more dry following—creating a vicious cycle that does your pout more harm than good.How annoying!) By a restorative and protective blend of peptides, ceramides, and hyaluronic acid, Slick Salve addresses chronic dryness and creates a protective shield to the lips on each wear. The other tenants of a great lip balm are aesthetic. The finish is subjective, but whether you prefer a glossy shine or cushiony slip, it should instantly improve the look of your lips and last all day.
  • My Experience: Though Slick Salve is a sheer formula, it manages to enhance the natural color of your lips instantly—a win for minimal makeup days or paired with a lip liner. The balm imparts a succulent, juicy non-sticky shine I’m obsessed with. Better yet, it literally lasts for hours. One time, I applied it at 9 a.m. on my way into the office and did not need to reapply until I had made it back home at the end of the workday. How it managed to stay on through breakfast and lunch is beyond me but hey, I’m not complaining.
  • Key Ingredients: Peptides, ceramides, hyaluronic acid, glycerin, rice bran wax
  • Who It’s For: This is for anyone who can appreciate a damn good high-shine lip balm. Or, who wants to avoid chapped lips.
  • How to Use: Apply to your lips as needed.

Ouai Hair Gloss

Courtesy of Ouai

Ouai

Hair Gloss

  • Why We Love It: Safe to say, shiny, silky hair is in—not to say it was ever out but walk with me here. Though the idea is rather simple, lush locks can be hard to achieve—particularly for those of us with dry, brittle, damaged, or color-treated strands. Enter: the Ouai Hair Gloss.
  • The Results: This gloss’s promise to deliver “immediate shine while providing the healthy hair benefits like protecting against color fading, helping treat damage and providing heat protection (up to 450° Fahrenheit)” is an alluring premise. With a restorative blend of sugar beets, hyaluronic acid, panthenol, and rosemary leaf extract, the elixir makes hair instantly shinier, smoother, and more vibrant. The added bonus? This features Ouai’s North Bondi fragrance that smells of florals, musk, and Italian lemon.
  • Our Experience: As I had braids for all of December, I passed the Gloss off to Vogue video producer Ana to test. She found that this improved her bleached hair’s silkiness and slip, and “added shine by locking in moisture in the strands.” That said, a little bit of product goes a long way; stick to the directions (just a pea sized amount per section of hair!). Looking at the video she recorded of her test, I’d say her hair looked vibrant and shiny as ever.
  • Key Ingredients: Sugar beet, hydrolyzed hyaluronic acid, rice seed water, rosemary leaf extract, castor oil, sunflower extract, panthenol
  • Who It’s For: Anyone with damaged, color-treated, or dry hair.
  • How to Use: Generally speaking, put your hair in sections then work a pea-sized amount from root to ends. Comb through, let sit for five minutes, then rinse. While those with dry hair should apply conditioner then this gloss, those with oily or fine hair types should use this in place of their conditioner. Curly peeps, on the other hand, should use this as a supplemental step for a shine boost.

Vacation Chardonnay Lip Oil SPF 30

Courtesy of Vacation

Vacation

Chardonnay Lip Oil SPF 30

  • Why We Love It: At Vogue, we love a sexy sunscreen launch. What we mean by this is, a sunscreen that is fun, innovative, and actually effective at blocking UV rays. Vacation Chardonnay Lip Oil SPF 30 does all this and more!
  • The Results: A lip oil at its core, this product is formulated to cushion the lips with nourishing hydration through a host of moisturizing agents—chardonnay grape seed oil, sweet cherry oil, and shea butter. There is also hyaluronic acid and peptides to boost lip’s plumpness. Aesthetically, this leaves a glossy, non-sticky sheen. And of course, there is broad-spectrum SPF 30 for a protective layer against harmful UVA and UVB rays.
  • My Experience: One would never know this was actually sunscreen because it wears like a traditional makeup product, and I mean that as a good thing. Aside from its delightful gourmand smell, I love its lightweight, velvety feel.
  • Key Ingredients: Chardonnay grape seed oil, sweet cherry oil, shea butter, hyaluronic acid, peptides, vitamin C, vitamin E, chemical SPF (avobenzone 2.9%, homosalate 5%, octisalate 4.9%, octocrylene 8%)
  • Who It’s For: Anyone keen on prioritizing sun care will love this lip oil.
  • How to Use: No nuanced instructions here. Just apply as you would any other lip product. You can wear it alone or over a makeup product (read: lip liner or lipstick) for UV protection atop any look.