What does a denimhead wear to the beach? A brief scan of Prism London’s latest swimwear lineup—a collaboration between founder Anna Laub and Allure’s fashion director Rajni Jacques—and the answer is clear: exactly the same fabric as always. In celebration of the swim and eyewear line’s decade of existence, Laub enlisted her longtime friend to mine the label’s archive and resurrect the bikinis that best reflect her effortless day-to-night style. “If there’s a way for me to incorporate denim into my wardrobe 24/7, I will,” says Jacques. “I don’t have a specific go-to: I’ll wear high-waisted, boyfriend, baggy…I just feel my most comfortable in denim.”
The bikinis are made from a jersey that mimics a pair of crisp dark-wash blues; but, says Laub, it “behaves just like regular swimwear” by being soft, supple, and quick drying. The duo revamped six different silhouettes—from halternecks to bustier tops, high-waist to low-rise bottoms—that can be worn on or off the beach (case in point: Jacques wore the Positano under a shimmering lavender jumpsuit for an after-party following the Met Gala in May). Despite her own elevated-casual sensibility jumpstarting the venture, Jacques is quick to point out that the final outcome is far from a vanity project: “I didn’t want it to be all about me and what I like,” she says, emphatically. “I was thinking about all the different women I’d love to see wear it and made myself accountable for different shapes and sizes.” Sustainability was as much of a consideration as inclusivity and, as with all Prism London pieces, the material was produced in France while the bikinis themselves were handcrafted by artisans near Bologna in Italy with longevity in mind. “Working with craftsman that know their stuff and have handed down their skills through generations is a big part of what we do,” says Laub, who last month pioneered a collection of vintage-feel biodegradable acetate sunglasses. “That way, people won’t need to throw their bikini away after a season—they can literally wear it for 20 years.”
Rajni Jacques x Prism is available starting today, prices from $90 for bikini bottoms and $130 for bikini tops, exclusively on prismlondon.com