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Everyone remembers the time they fell into the Gap. It happened with the release of those catchy, sometimes khaki-clad, singing and dancing TV commercials in the ’90s. In the earlier part of the decade, supermodel icon Naomi Campbell served as the face of Gap in a print ad, dressed down to perfection in cutoff denim shorts and a white tee. Now, the American basics brand is staging a comeback of sorts, combining some of its most memorable fashion marketing moments into one likely viral-bound video showcasing a capsule collection of throwback Gap gear from the 1990s. In the video titled “Generation Gap,” Campbell stars alongside some of the kids of other ’90s Gap-ad stars including Demi Moore’s daughter Rumer Willis and Diana Ross’s son Evan Ross; along with Coco Gordon Moore, daughter of Kim Gordon, and others singing and dancing to Color Me Badd’s “All 4 Love.”
“This video was much bigger than when I shot the original ad,” Campbell told Vogue.com. “Back in the day, the ’90s shoots were just done on a much smaller scale.” Though she was thrilled to revisit her old Gap campaign, the supermodel isn’t exactly sure where the recent resurgence of ’90s fashion is coming from. “I have no idea,” she says. “I think everything really does come around again in a slightly different way and we will always interpret different decades in our own way.” She adds, “What’s great about these simple jeans and tees is that they are basics that will never go away and are just constants in all of our lives. I’ve always loved the cardis too, all of it is just comfortable.”
Comfortable, however, isn’t exactly the word Campbell would use to describe her first hour or so on set of the new video. “I’m a dancer, I’ve studied classical dance,” she says. “It took me a minute to learn the little dance we all did together.” She adds, “We didn’t rehearse or anything like that. I felt like it was more organic for me to just go and pick it up on the spot—we didn’t want it to seem like a performance.” The supermodel jelled with the entire cast but the bond came naturally with a few of the stars she’d known beforehand. “I was so happy to see Evan and Rumer because I know their parents very well,” Campbell notes. “I’d just seen Evan’s mom Diana and so he called her while we were on set so I could say hi; it was really nice.” That’s not the only thing Evan did for Campbell: “He taught me how to do that little rock with the shoulder.” And just like that, the Gap goes from one generation to the next.