Suvé Is the Japanese Face-Cleansing Tool That Will Radically Change Your Skin

A charming beauty proposal recently arrived at the Vogue.com offices, flown in from the small town of Kumano, Japan: a six-piece set of Suvé skin-cleansing brushes, whose sleek walnut handles and white goat-hair bristles were handmade by local craftsmen using 180-year-old techniques. These minimalist tools, Suvé explains, represent a new Japanese concept that focuses on gentle exfoliation—or, put another way, delivers “an elegant massage while washing.”

Think of it as an old-fashioned Clarisonic with impossibly soft bristles that soothe as they scrub, making them ideal, according to Suvé, for those with sensitive skin. After pouring a small amount of cleanser into the bone china mixing bowl, use circular motions to create a lather, which can be gently massaged over the skin to remove excess keratin buildup every seven days. A palm-sized brush with superfine pine squirrel hairs fits snugly into the contours of your nose and T-zone to unclog pores one to three times per week, while a twinset of flat-tipped brushes are meant to provide an at-home lymphatic drainage massage when traced lightly along your neck and jawline in a rhythmic pattern before bed. Frequent dry brushing is also encouraged, to increase circulation and stimulate that lymphatic flow, for an indulgent yet effective skin-care routine that’s the ultimate Instagram bait. Call us converts.