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Zendaya is officially a Tommy girl. The actress and star of the upcoming film Spider-Man: Far From Home will serve as the global women’s brand ambassador for Tommy Hilfiger, as well as star in the label’s Spring 2019 campaign. There will also be a Tommy x Zendaya capsule collection, which will drop in a see-now-buy-now runway show in February. Zendaya, who called herself a “real model” as opposed to a role model at Vogue’s Forces of Fashion conference last week, is no stranger to fronting fashion campaigns or designing—she ventured out with her own label, Daya by Zendaya, two years ago. But this is the first time she will be working with Tommy Hilfiger, and their partnership comes on the heels of the American designer’s capsule with Gigi Hadid. Before that, Winnie Harlow and Hailey Baldwin served as his brand ambassadors, too.
Zendaya will undoubtedly bring a fresh perspective to Hilfiger’s empire, one that reflects her unique personal style both on and off the red carpet, which has inspired others to be fearless in the way they dress themselves. As she said at the conference: “Through fashion, I have been able to find self-confidence.”
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