The Best Bras Modernizing and Redefining the Lingerie Space

31 Best Bras and Bra Brands of 2023 According to Vogue Editors
Photo: Courtesy of Skims

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In 2023, the best bras and bra brands are introducing something fresh into a category that, just a few years ago, felt a bit stale. Now, sports bras are doubling as posture correctors, reality stars are sharing their shapewear secrets, and delicately detailed, hyperfemme lingerie is the joyful base layer (or, outer layer according to the experts) that makes dressing for the beginning or end of every day a tiny frill more appealing. 

The Best Bras and Bra Brands, According to Vogue

As for its history, the bra’s genesis is fuzzy. Romans are depicted in early mosaics wearing bandeaus while playing sports, and 1893’s “breast supporter” and 1914’s “brassiere” patents were issued to Marie Tucek and Mary Phelps Jacob, respectively. (Both, interestingly, were New Yorkers.) 

If safety concerns fuel the conversation, apparently, many are outdated. “There were studies performed in the past that suggested women who didn’t wear bras were somehow healthier—that has ultimately been proven not to be the case,” says Dr. Heather Richardson, who specializes in breast health issues at her Beverly Hills practice. She adds that underwires don’t concentrate cell phone signals, and there’s no evidence that sleeping in a bra is harmful. Day to day, some individuals “may have less neck or back pain if they have proper support.” Like those Roman athletes, support’s still got it. 

And for better posture to meet the demands of modern life spent sitting at the computer, Forme’s patented Power Bra is part sports bra, part wearable. The technology “utilizes our proprietary mesh-panel design to engage spine and shoulder muscle memory to naturally draw the shoulders back and down to the proper posture,” explains co-founder Seiji Liu. The goal is “promoting improved alignment, accelerated recovery, and increased performance in daily life.” For Stephanie Montes, who self-funds her brand Nue, the perfect alt-bra doesn’t have a size. “The ultimate goal is to create a new category of adhesive shapewear,” Montes says of the multi-tonal support tape she offers by the roll.

Then, there’s the eternal pull of the statement bra. “We are seeing the underwear-as-outerwear look on cool girls for nights out, or showing off their favorite lingerie under sheer dresses,” says Sarah Shotton, Agent Provocateur’s creative director. Before her role as creative director, Shotton used to work on the shop floor, fitting customers who dared to explore its line. “When AP first opened its doors in 1994, the brand was about sexual liberation, lingerie for your alter ego, and mostly in the bedroom styles,” says Shotton. What’s doing well this year? Corsets, bodysuits, and “basically, anything that makes you feel like the most glamorous, fabulous version of yourself!" she enthuses. 

The movement Shotton is referring to has long been a staple of pop culture. “I incorporate a lot of lingerie into my styling,” says New York City’s Matthew Mazur, who works with musicians like CL and Kim Petras. He references iconic noughties moments: Halle Berry’s lacey set in Swordfish, Foxy Brown’s denim triangle top on the cover of Broken Silence, Carrie Bradshaw’s bikini bra and board shorts in the Hamptons. Modern updates are designed to be seen. “That’s the look, the bra showing,” says Christina Pacelli, a Los Angeles local who styles Sierra Capri and Laverne Cox. And when it isn’t showing, quality still matters. “You would be surprised at the number of celebrity and non-celebrity clients that I encounter who don’t own a good bra,” Pacelli reveals. Now, you will.   

Below, the pros discuss the best new bras—and opportunities to evolve—from wireless wonders to futuristic fabrics.

ThirdLove

“You forget you’re wearing your ThirdLove bra,” says Pacelli of its top-selling 24/7 design range. The brand also partners with I Support The Girls distributing gently worn and new bras from all brands to those experiencing homelessness. “What I’ve been hearing is, ‘I’m cleaning out my closet, I’m revamping it,’” Pacelli says. Now, that mindset can serve a larger purpose.

ThirdLove

24/7 classic T-shirt bra

ThirdLove

24/7 lace back T-shirt bra

Skims

The most buzzed-about category of the year is often the easiest to ignore. “They have no underwire, and it’s like you forget that you’re wearing it,” says Pacelli of the beauty of wireless bras like the Fits Everybody and Jelly styles from Skims.

Skims

Wireless Form bra

Skims

No Show molded bra

Cuup

“I love Cuup for its simplicity and support,” says Mazur of the line’s silhouettes in “power-mesh” fabric and flexible underwire. With a range of tones and sizing from A-H, the label has come to represent a no-nonsense attitude—the opposite of antiquated bra marketing.

Cuup

the balconette bra

Cuup

the plunge bra

Commando 

Commando has been known to save the day with its seamless, no-show undergarments. If you’re looking for a supportive bra that will get the job done without making itself known, Commando is your go-to.

Commando

Butter strapless bralette

Commando

Butter soft-cup bra

Fleur Du Mal

“The way that I look at bras, or these underpinnings, is that they’re vanity pieces, too, and they’re crucial to my styling and building a look,” says Pacelli, who loves Fleur Du Mal for a look-but-don’t-touch moment. Still, the line’s nursing bra is something that Pacelli could have used. “I couldn’t live without my nursing bra,” she admits.

Fleur du Mal

Le Stretch lace bra

Fleur du Mal

Luxe triangle bra

Agent Provocateur 

“I will forever be the biggest fan of Agent Provocateur because of their marketing,” says Mazur. “They have the best window displays in NYC; they are my go-to.” Today, their bestselling Lorna comes in seemingly every color. “Bright, fun lingerie is also doing well for us,” says Shotton. “Lingerie is coming back in a big way and the 1990s attitude of celebrating the body is seeing a resurgence!”

Agent Provocateur

Maysie embroidered bra

Agent Provocateur

Sloane balconette bra

Eres

Known best for its beautifully constructed and timeless swimwear, European label Eres has applied these same design principles to bras. While they may come in a variety of neutrals, each of the designs pays attention to detail to make its pieces that much more special.

Eres

Flore Fragrance triangle bra

Eres

Neroli Girofle embroidered triangle bra

Cosabella

In a range of skin tones and textures, the T-shirt bra is reimagined. “These are ergonomic bras that are undetectable under a shirt or blouse,” Pacelli explains. Cosabella’s launch of mesh basics in a range of skin tones and shades is a seamless first layer.

Cosabella

Never Say Never balconette bra

Cosabella

Soire Confidence Curvy bralette

Pepper

“We're seeing consumers trending towards wanting both comfy and cute,” says Pepper says co-founder Jaclyn Fu. “Consumers aren't buying a flimsy bralette, they also want support and lift.” 

Pepper

All You bra

Pepper

Lift Up bra

Intimissimi

Washable silk styles from Intimissimi hit the sweet spot between Italian lingerie and easy-care pieces that turn into wardrobe workhorses. Similarly, its Transparent Back Strapless Bra is a rare find for drapey evening party dresses

Intimissimi

Emma silk triangle bra

Intimissimi

Adele triangle bra

Bluebella

“The way I look at it, there’s the vanity perspective for styling, and then there’s the function,” says Pacelli. A brand like Bluebella falls into both, with fabrics designed to be seen and silhouettes that create a pretty base layer.

Bluebella

Karolina bra

Bluebella

Marina bra

Savage x Fenty

Rihanna’s microfiber fabrics have become bestsellers, and a new mesh line of strapless bras offers classic black lingerie that rivals pricier old-school lines. For a more tonal approach, even other founders in the same category can appreciate what she’s done for the space. “With brands like Fenty dominating the undergarments market, bras and underwear come in a selection that runs the gamut of skin tones,” says Montes of Rihanna’s eponymous label that set a new bar for attainable, inclusive lingerie. 

Savage x Fenty

floral lace bra

Savage x Fenty

logo-trim T-shirt bra

Kiki de Montparnasse

Kiki de Montparnasse's designs are a lesson in French lingerie. Whether through sheer caging or delicate lace, each piece provides a bit of escapism.

Kiki De Montparnasse

Temptress bustier bra

Kiki De Montparnasse

Orchid lace-trimmed triangle bra

Coco de Mer

Coco de Mer may have started in London, but the label is now internationally known; its sensual designs are made from some of the finest materials around.

Coco de Mer

Lunaria lace bra

Coco de Mer

Athena embroidered tulle bra

Dora Larsen

Launched by ex-lingerie buyer, Georgia Larsen, from her southeast London flat just a few years ago, Dora Larsen’s background (a surrealist painter parent) influenced her color theory. Plus, fabrics are often sustainable and mindful of the environment.

Dora Larsen

Cressida lace-trimmed bra

Dora Larsen

Arella embroidered bra

La Perla

La Perla adds to the lesson of French girl styling, answering the call for bodysuits and corsets that can be hidden under suits or layered over thin knits and silky fabrics. Here, endless answers to the lingerie equation.

La Perla

silk underwired bra

La Perla

Wild Orchid lace balconette bra

Alo Yoga

“I’ve always loved the high-end gym look because it’s so luxurious,” says Mazur of the athleisure lifestyle that just won’t quit. Alo Yoga’s fabrics and body-flattering cuts have catapulted the brand to the top of this category, and Alo continues to launch styles that sell out instantly—the new ballet-inspired bra is fresh to 2023.

Alo Yoga

Airbrush Enso sports bra

Alo Yoga

Airlift Intrigue sports bra

Forme

The ​​Forme bra is considered a “wearable device” by its founders, meant to transform posture by pulling shoulders down and back and engaging muscle memory for the long term. One piece is made with six different fabrics and multiple panels to deliver a science-backed base layer.

Forme

Power bra

Forme

Power bra

Adidas

Adidas is definitely not a new name when it comes to athletic apparel, but its sports bras don't get nearly enough love as they should. Made in a variety of colors and materials, the sportswear giant truly does have something for everyone.

Adidas

Yoga Studio bra

Adidas

TLRD Impact bra

Splits 59

Los Angeles based sports apparel brand Splits 59 definitely knows what it’s doing when it comes to dressing for a workout, and sports bras are no exception. The line is supportive yet chic and we love wearing them both in and out of the gym.

Splits59

Loren seamless sports bra

Splits59

Sara Airweight sports bra

Gucci

Gucci's tulle lingerie set is almost too pretty to wear, but you'll want to the minute you get your hands on it—it's that good. As for a corset option that most certainly can double as a standalone going-out top, its lace-trimmed netted corset truly sings. 

Gucci

GG tulle lingerie set

Gucci

GG net corset

Tom Ford 

Net-A-Porter considers Tom Ford’s cotton bralettes to be a “cult find” thanks to its if-you-know-you-know popularity. Expect plenty of logos and buttery soft cotton. 

Tom Ford

modal bra

Tom Ford

Primrose floral bra

Find Me Now

Created by a mother-daughter duo, Find Me Now’s bestselling bralettes are designed by women in New York City, produced ethically at a women-owned and operated factory in China, and made in small production runs of fewer than a hundred per batch.  

Find Me Now

Kaleidoscope bralette

Find Me Now

Ross bralette

Natori 

With some of the most popular bras in the industry today, Natori has been a female-led company since the ’70s when founder Josie Natori started the company from scratch. The brand’s ethos is that “each piece is designed and crafted to be a personal treasure—a modern harmony of East and West.”

Natori

Feathers bra

Natori

Hidden Glamour bra

AnaOno

AnaOno steps into the now with an adaptable bra range in seamless fabrics. Designed to adjust to post-surgery and transitioning body fluctuations, the super-soft fabrics and classic cuts are straightforward essentials. “Everything we do focuses on changing the conversation that bras aren’t just for people with two breasts; that’s the definition of exclusion when you restrict millions of people,” says founder Dana Donofree. “Our models are our customers.”

AnaOno

Rora bra

AnaOno

Leslie bra

Girlfriend Collective

Girlfriend Collective incorporates recycled fibers and extended sizing into their range. Sporty pullover silhouettes like these fill a gap that stylists love for extreme comfort enthusiasts: “You can wear it to bed; you can wear it every day,” Pacelli says of recommending wireless options to clients. “Going back to an underwire bra is, like, unfathomable to them for their personal wardrobe.”

Girlfriend

Paloma racerback bra

Girlfriend

Tommy cropped bra

Calvin Klein

If a Calvin Klein bra falls in the forest without a logo, can anyone hear it? This bestselling bralette top is back in stock, and reimagined updates to the brand’s classic ’90s silhouettes are easy to find.

triangle bralette

Carousel bralette

TomboyX

For compression tanks and adaptable, all-day bralettes, TomboyX is leading the space. The brand has made it to the top by providing options for all body types, “regardless of where they fall on the gender spectrum.”

TomboyX

adjustable triangle bralette

TomboyX

scoop soft bra

LDMA

Designed specifically to perform as your base layer for activewear, LDMA bralettes offer compression, memory stretch, and moisture-wicking for all kinds of workouts. Plus, the specialty nylon multitasks as comfy all-day support. 

LDMA

high sculpt bra

LDMA

low show V bralette

Nue

“Statistically, something like 80% of women wear the wrong bra size on a daily basis,” says Montes of why creating your own with her multi-tonal tape is a “hypoallergenic, latex-free, sweatproof, waterproof,” not to mention easily removable alternative that “works just as well on a customer with A cups as it does on an F cup as it does on a woman who’s had a mastectomy.” The rolls of multi-tonal tape have become bestsellers for retailers like Revolve, where user-friendly, no-show support solutions for of-the-moment fashion reveals are always welcome.

Nue

breast tape

Nue

Under Covers

Wolford

Known best for its hosiery and bodysuits, Wolford is also high up on our list when it comes to bras that are practical yet chic. From everyday silhouettes to something lacey, Wolford offers a bra for every occasion.

Wolford x N21

lace bra

Wolford

Beauty cotton triangle bra

Skin

The brand Skin is aptly named—its designs are nearly seamless and you can barely tell they’re there. That doesn’t mean they don’t go for bold when choosing their color schemes; the line gives you the best of both worlds.

Skin

Hadlee triangle bra

Skin

Ophelia soft-cup bra