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After multiple viewings of Selena Gomez's "Fetish" video—released yesterday and directed by master of the female gaze Petra Collins—several out-of-the-box beauty lessons that offer a counter to the pop star's often saccharine aesthetic jump out.
The spooky reverie begins with some shadow casting and an exploration of broken glass elevated by an extended pinkish nude nail polish job, the length upping the adult factor on the otherwise every-girl hue. Later frames find Gomez gazing in the bathroom mirror and dreaming up wholly original and unusual uses for the tried-and-true eyelash curler, while strategic showings of skin—bare feet and legs revealed through ripped tights and hiked up skirts—flash throughout, calling to mind summer's accompanying proclivity for well-toned and moisturized limbs, primed for showing off.
Down the hall, in a rainy room, the pop star tests out the season's wet-look hair, taking the sensibility from sultry to off-kilter by trading damp lengths for a purposefully drenched and dripping mane—though viewers certainly can't question her commitment to the look. Fans of embellished looks (think Cara Delevingne's recent brush with silver) may want to spend some time in an industrial freezer, where, like Gomez, you're sure to garner an in-hair collection of light-catching flecks of ice. And while we already knew of her penchant for a pink lip, taking a bite from a favorite tube turns a traditional swipe into a bizarre ritual that toes the line between application and, well, fixation. Gomez's adaptations of recent trends are the stuff of anti-bubblegum beauty, and whether meant for real life or reserved for an alternate universe in some suburbia far, far away, exaggerations of the current landscape certainly make for made-ya-look moments. Here they are, below. Take it or leave it.
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